Real Estate
Puerto Rico
Built on sales psychology. Driven by market intelligence. Executed with aggressive precision.
Know Where You Stand.
See what your home could sell for before you list.
Premium pricing is about creating competition.
When multiple qualified buyers want the same property, price stops being negotiated down.
It moves up.
[ Work ]
Annual Volume
Sale-to-List Ratio
Properties Sold
Days on Market
We analyze who has been buying in your exact micro-market over the past five years.
Sebastian tracks every active, pending, expired, and closed listing in your market… every week. He knows where buyer demand is shifting before it shows in the headlines.
[ About ]

Sebastian Herrera built his reputation at PMI Realty — one of Puerto Rico’s most established real estate management firms — by operating like a strategist, not a salesperson. He tracks every active, pending, expired, and closed listing in his market weekly. He knows where buyer demand is shifting before it shows in the headlines.
Data-driven pricing. Aggressive marketing. A 30-day commitment that every seller deserves. Sales psychology, market data, micro-market intelligence, and an aggressive launch structure — that combination doesn’t get copied because it’s not a tactic. It’s identity.
Before analyzing comps, Sebastian identifies what makes your property impossible to replicate.




Buyers don’t compete for square footage. They compete for what feels rare.
[ Progress ]
Strategic pricing, aggressive marketing, and a process designed to drive offers above your listing price.
[ Testimonials ]
Sebastian told us exactly when to list and why. That timing was everything. We had an offer within 9 days.”
Luis Fernandez
San Juan, Puerto Rico
[ FAQ ]
[ Contact ]